The short answer. Fewer than you think, more often than you post now. For most local businesses two to three videos a week is where growth starts.
Why not just one a week? Because platforms learn from every video you post. Every post is a measurement. The more often you measure, the faster TikTok, Instagram and YouTube understand who wants to see your videos. At one video a week that learning takes months. At three a week it takes weeks.
Rhythm beats viral hits
One video that happens to blow up brings a spike, not customers. People follow businesses that show up every week. Recognition builds trust, and trust brings people through the door. We made more than 1100 videos across two channels. Growth never came from one hit, always from the sum.
Rhythm beats luck.
What if you can't keep that pace?
Then this is the most honest insight in this piece. Almost nobody runs a business and keeps up three videos a week. Filming is doable. Editing, subtitling, posting and tracking what works is where it breaks down. Choose fewer videos you can actually sustain, or hand it off.
Start small and measure the effect. Two videos a week for three months says more than a year of posting now and then.